Wednesday 30 June 2010

We are living in a Material World and I am a Material Girl!!!


So today it was announced to the world that Madonna and her daughter Lourdes will be launching a fashion line entitled ‘Material Girl (See what they did there.. fricking GENIUS). 

Being a fan of her eighties warblings, my favourites including Lucky Star, Holiday and Like a Virgin, I was intrigued to see whether the mother and daughter  design duo would embrace the old skool Madonna style I’ve come to love the most.


Thankfully I wasn’t disappointed, the decidedly Desperately Seeking Susan inspired collection ticked every trend associated with Madonna in her heyday.  Studded leather jackets, mini netted skirts and checked shirts are all amply provided and luckily there doesn’t appear to be a lurid lycra camel toe inducing leotard in sight.  Collective sigh of relief all round in regards to that one.

Funnily enough, whilst indulging in my regular Daily Mail Online browsing I noticed that Britney Spears has also announced the launch of her fashion line. WTF? For someone who has trouble buttoning up her own shirt I very much doubt that designing a collection will come as second nature.  The line that was inspired by the outfits worn on the singer’s Circus Tour is decidedly well, how can I put this? UGLY. Think denim waistcoats, odd length skirts, pleather jackets mixed with trailer trash charm and you’re halfway there. Although give Britney her due she’s been very honest with the tagline saying it represent her personal style. Which, quite frankly it does. 


In this day and age it seems every celebrity fancies themselves as a designer -Sadie Frost, Pearl Lowe, Sienna Miller and Kate Moss are all at it, cleverly creating brands that people will buy into at a stab of becoming a bit closer to their idol. And who can blame them? Mucho dinero all round. Fantastic Darling!

For all offers of a diffusion line with Lauren Martin entitled ‘BET LYNCH CHIC’ please contact Lauren@blow.co.uk

 xxxx

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