I Dream of Wires launched it's online store earlier this year with it's range of kitsch, kooky, body-hugging, brash, in your face summery pieces perfect for festivals - the park - or casual trips to the supermarket if you're feeling particularly brave.
Launched on the success of the boutique of the same name on Brick Lane's Cheshire Street (you know the one - the little black one that used to half-way down before Beyond Retro) the online shop combines own label designs with a selection of sourced vintage clothing by designer / stylist extraordinaire Lou Winwood and her partner Pete Voss.
Lou Winwood started out as a fashion journalist for The Guardian, The Independent and Timeout magazine, before going on to become fashion editor of Sleazenation magazine and styling shoots regularly for Nylon, Nylon Japan and 125. She has styled Amy Winehouse, The Manic Street Preachers, Girls Aloud, Ms Dynamite, and Mutya Buena amongst countless others with her eclectic, relaxed 'pop' style and worked on campaigns for Selfridges, Ladbrokes, Sonnetti and Virgin Media (sorry for the long list - this is the edited version).
Lou's unique talent for sourcing retro fabrics and turning them into something wearable has won the label numerous celebrity fans including Marina (of Marina and the Diamonds fame), Lady Gaga, and Paloma Faith.
If you're off festival-ing it this summer pick up a poncho, dungarees or a cheeky jumpsuit (or Borat suit if you're feeling particularly body-beautiful) to add a little light-heartedness to your summer wardrobe. Enjoy the summer exuberantly!
I Dream of Wires is also stocked at Machine-A on Berwick Street and Razzle Dazzle in Munich
Ashx
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