Tuesday 7 September 2010

Mr Start:Shoreditch’s answer to Saville Row

Phillip Start with his Mr Start Sales Advisors


Men can now take pride in their daily wear. Mr Start located on Rivington Street, the perfect place for the revival of the off-the-peg suit, along set within an eclectic environment bringing an updated Saville Row to the Bohemian guys of the East-End giving them every excuse to get ‘suited and booted.’


The industrial look red walls and niche artifacts instantly draw you in. The spectrum of shirts and ties bring additional colour to the store. Above the counter there are top hats as lampshades and shelves of fabric swatch books to choose from to ensure the perfect suit is chosen whether it be classic to contemporary shapes, not forgetting the perfect Crockett and Jones shoes to match.


I was lucky enough to catch Phillip Start himself who made sure the store was immaculate for me to photograph. Having the chance to speak to him was great as I told him of the tailoring history in my family, with both my grandfather’s being bespoke tailors. With an intrigued look on his face he smiled. Its great to see the evolution of the suit from the era of my grandfathers to the updated Mr Start suits.


If bespoke tailoring is not what you’re looking for, then you can pop over to their sister stores where you’ll find labels like Balenciaga, Jill Sander, Acne, Comme des Garcons, Mulberry and Margiela. For the chaps looking for something different Start also houses new labels such as Peckham Rye; a range of ties and scarves; edgy and fun, taking you from a morning at work to a night out. The store not only offers a traditional cut suit but a contemporary one, bringing in a new wave of menswear, if you’d like, however still wearable.

The launch of the store couldn’t be at a more perfect time with a bright light shining on Men’s fashion with Menswear day at London Fashion Week and the up and coming launch of Grazia Man. A new forefront of British menswear fashion is upon us. It’s a good time to be a man!

Also: If a Mr Start suit is what your after but the price tag isn’t, Charlie Allen brings you a range of well cut suits at your local Asda, featuring waistcoats at just £20 and bagging you an off-the-peg suit for just £79; so there’s no excuse to smarten up!

For more Information visit www.start-london.com

By Anisha Parmar at Blow

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